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Beauty News: Fenty Beauty by Rihanna Introduces Pro Filt’r Hydrating Longwear Foundation

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STAY FLY, WITHOUT THE DRY

INTRODUCING PRO FILT’R HYDRATING LONGWEAR FOUNDATION

Update your Fenty Face with the first-of-its-kind foundation where medium to full coverage meets serious staying power and a natural finish, all in a hydrating formula.

“I wanted to take Pro Filt’r beyond skin tone to serve all skin types. Nothing is more important to me than making sure that everyone feels included.” – Rihanna

Like the original Pro Filt’r Soft Matte Longwear Foundation, the NEW! Pro Filt’r Hydrating Longwear Foundation has a sweat and humidity resistant formula that easily blends and builds, instantly evening out skin without clogging pores or setting into fine lines.

In the same 50 shades as the original, the NEW! Pro Filt’r Hydrating Longwear Foundation is delivered in a portable yet luxe pump applicator tube that makes it easy to take with you wherever you go!

Launches August 15th!

 


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